Our Story
The origins of RoofAdvisor are rooted in one simple mission: to change how people experience roofing.
Before RoofAdvisor was founded, our team saw the same story play out again and again: homeowners blindsided by expensive emergency repairs, frustrated by vague estimates, and left wondering whether they were getting the truth. Property managers and homeowners alike were forced to react to roofing problems, often dealing with consequential damage rather than having an advisor to manage preventive maintenance and the roof’s overall health.
We knew there had to be a better way.
RoofAdvisor was built to bring clarity, strategy, and transparency to an industry known for surprises. Rather than just fixing roofs, we focus on helping clients plan, predict, and protect, so they can avoid costly repairs, extend roof life, and feel confident their home and investment are in expert hands.
Our purpose is simple:
To provide community managers and homeowners alike with expert roofing guidance that empowers those responsible to make informed long-term decisions, with confidence.
And our vision is clear:
To be the responsive and reliable advisor in multi-family and residential roofing, recognized for professionalism in providing proactive, high-quality roofing solutions.
What Sets Us Apart
Expertise That Speaks for Itself
Our reputation is built on technical excellence and real-world experience. Every RoofAdvisor project is backed by a team with decades of hands-on knowledge across all major roofing systems. We hold top industry certifications, including:
- GAF Master Elite Contractor
- CertainTeed ShingleMaster
- Owens Corning Preferred Contractor
- BBB A+ Accredited Business
These credentials aren’t just badges; they represent our ongoing commitment to training, quality, doing things the right way the first time, and always standing behind our work.
A Customer-Centric Approach
We take pride in being educators, guides, and advocates for your roofing system. From your first inspection to your final walkthrough, our process is transparent, collaborative, and built around ensuring peace of mind.
Our team takes the time to explain what’s happening on your roof and why, and to provide options so you can make the most informed decision that aligns with your goals and budget. We don’t employ high-pressure sales tactics or use confusing jargon. Advisor is part of our name, expect honest guidance from people who care about protecting what matters most.
Transparency You Can Trust
RoofAdvisor was founded on a promise of no surprises. That means clear communication, detailed estimates, and realistic timelines. You’ll always know what to expect and when.
We believe trust is earned through consistency, not just promises!
Our Process
From Inspection to Peace of Mind
Our Impact
We’re proud of the relationships we’ve built and the roofs we’ve restored, but numbers tell the story too:
- Thousands of roofs inspected and replaced across Michigan
- Hundreds of five-star reviews from homeowners who trust our expertise
- 10 years of growth built on referrals, transparency, and customer loyalty
At RoofAdvisor, success means more than great projects, it means making a difference where we live and work. From supporting local organizations to lending our time and resources to causes that strengthen our communities, giving back is a cornerstone of who we are.
👉 Learn more about our community involvement and nominate a person/charity in need on our Giving Back page.
Beyond Homes: Multi-Family Expertise
While residential roofing is at the heart of what we do, our roots extend into the multi-family sector as well. Our Roof Health Check program helps property managers and associations take control of their roofing assets through proactive inspections, data-driven planning, and long-term maintenance strategies.
It’s the same trusted guidance we bring to homeowners, but scaled for communities that need consistency, accountability, and peace of mind across multiple roofs.
“We have a high pitched roof, which required a tear-off replacement. We were nervous having a replacement late in the season, but the crew did an amazing job! The replacement is high quality, workmanship as well as materials. They took care of everything. Everyone did a great job making sure the equipment didn’t damage our new pavers. They did the huge job quickly and left no mess. We even got follow up calls and site visits to make sure everything was perfect. If you need a roof, this is the company that cares about doing the right thing and making the experience a win-win. Thank you Chris, Elise, and crew!“
Jan N. – Chesterfield
“Very professional, worked with my insurance company. All new roof garage and house after wind damage from storm. Totally satisfied.“
Bill G. – Plymouth
“Christopher far exceeded my expectations in performing a roof inspection and maintenance. He was extremely knowledgeable and able to communicate very effectively so I could learn and understand some of the nuances relating to my roof, gutters, etc. He worked diligently and carefully, ensuring that all issues were addressed to my satisfaction. He did not attempt to sell me any additional services, but did point out what I might expect from my roof in the future. If I ever have need for additional roof services, RoofAdvisor is clearly who I would call. The cost for his services was very reasonable.“
Mark N. – Brighton
“This is a fantastic service. I contacted RoofAdvisors due to needing my roof inspected to complete a refinance. I also had some concerns with the roof and thought it needed to be replaced. RoofAdvisors sent out Chris Erwin who is just a pleasure to work with. Well dressed, well spoken, no hassle and zero pressure.“
Frank R. – Brownstown
“We were extremely pleased with the entire roof replacement process from RoofAdvisor, from the initial consultation by Chris, the communication between the office staff – (grateful to Ann and Elise), and follow-ups by Chris and crew to insure that the job was completed to our satisfaction. Despite working on one of July’s hottest days, and the crew was diligent and respectful. The roof looks great!“
Mary A. – Ann Arbor
“Prompt follow up on initial inquiry, evaluation and proposal. Fair price for work performed.“
Lori S. – Lansing
“As part of an attached 5 unit condo, we were very impressed with the team that removed and replaced our roof and skylight within a few days. The process and workmanship was phenomenal and the cleanup was thorough. Highly recommended.“
Carmen P. – Shelby
Proudly Serving Communities in SE Michigan & Beyond
We’re proud to serve homeowners and businesses across Southeast and Mid-Michigan with dependable roofing solutions. Our team provides the same attention to detail and quality workmanship in every community we visit, whether you need a simple roof repair, a proactive roof inspection, or a complete roof replacement to boost your curb appeal.
Cities we regularly work in
- Ann Arbor
- Brighton
- Canton
- Howell
- Lansing
- Livonia
- Novi
- Plymouth
- Rochester Hills
- Sterling Heights
- Troy
This map represents our residential service area. We now offer our multi-family roofing services to the entire state!
Counties We Serve
- Genesee
- Ingham
- Jackson
- Lapeer
- Livingston
- Macomb
- Monroe
- Oakland
- St. Clair
- Washtenaw
- Wayne